Features

Functions

Marketing Functions

Marketing Mix Reporting

Use reporting and analysis features to evaluate the success of your marketing campaigns and marketing channels.

Marketing Campaign Functions & Features

Use intelligent list and segmentation features to reach prospects and transform successful campaigns into templates.

Customer Database Support for Marketing

Gain a 360-degree view of the prospect with deep segmentation based on comprehensive demographic information.

Real-Time Tracking of Response Rates

Take advantage of deep reporting and analysis capabilities to track response rates and monitor costs for every campaign.

Marketing Campaign Management

Define and assign tasks; create budgets; collaborate across teams; track responses; monitor results.

Database Mining Management

Keep watch on each customer's preferences, relationships and buying history to use for cross-sell and up-sell efforts.

Sales Functions

Prospect Tracking

Manage customer email, appointments, tasks and contacts from a single business application.

Customer Database Support for Sales

Create a centralized, customizable view of your customer's preferences, relationships and activity history.

Sales Process Development

Establish consistent follow-up processes and automate sales activities with powerful system workflows.

Customers Contact Structure

Use wizard-driven marketing features to keep prospects and customers informed of new product offerings.

Sales Performance Analysis

Forecast sales, measure business activity and performance; track sales and service success; identify trends and problems.

Sales Processes Management

Improve lead handling and routing; Manage quotes and orders; manage territories; manage sales and marketing lists; manage contacts; ensure sales methodology relevance.

Customer Service Functions

Productive Work Environment Development

Manage customer service contacts and knowledge from a single, scalable business application.

Customer Service Process Creation

Assign, manage and resolve support incidents with automated routing, queuing and escalation.

Issues Resolution Functionality

Improve first-call resolution rates using a searchable, shared knowledge base organized by product and service category.

Customer Database Support for Customer Service

Track customer information, including contracts, product purchases, service calls; use information to provide better service and more products.